October 7, 2013
FROM: PIXZEL EFFECTS
CONTACT: PAUL STREITZ email@example.com Minneapolis, MN
PIXZEL EFFECTS TECHNOLOGY DRIVING LUCY LIGHT FOREST
October 7, 2013 Minneapolis, Minnesota based Pixzel Effects; a manufacturer of cutting edge LED displays announced today that it is the company responsible for the fabrication and technology behind the lucy light forest interactive art installation that opened in Boston on October 3.
The lucy light forest is an interactive light and sound experience created to celebrate movement and the women who love it. It was designed to be a celebration of movement and when you walk, run, or bike through it, you feel the exuberant, life-affirming feeling that you get right after a workout, said Laura Etheridge, president of lucy®, the California-based active wear chain. The forest is a bit larger than a football field and consists of more than 10,000 solar powered LED lights. Amber hues of light and complementary tones of sound are activated by movement through the forest along the DCR’s Charles River Esplanade in Boston, Massachusetts. The lucy light forest will illuminate the Charles’ edge through Oct. 13.
“Pixzel Effects began working with mono, a Minnesota based adverting company in 2012 to help them fulfill and implement their creative vision for the lucy light forest project. mono and lucy® wanted to integrate lighting, sound and motion in a very interactive way. Our client had a very specific vision and expectation for this celebration of light and movement, and I believe Continue reading
When I was seventeen, my dad, a union leader for all the local auto dealerships, knew a guy who was getting a truck ready for Monster Truck pulls. You know, one of those BIG, high-performance trucks with an engine bigger than a house. One day, he called my dad at the union office in a panic; he was in danger of losing his house and had to sell off some assets. Since I was such a gearhead, my dad bought the guy’s monster truck and towed it home; the truck was so built up that he couldn’t drive it on the streets. He came in the house and motioned me to come outside with him; then he pointed to the driveway and said, “Look what I bought, Continue reading
“Return to Sender”
My mother was a homemaker who always stayed close to home. She didn’t drive and didn’t pursue any interests outside of her family. I realize now that she spent a lot of time waiting for my dad to come home from work, or for one of her three boys to get home and drive her somewhere. But I don’t ever remember her complaining. She just cleaned and organized and made sure our home was perfect.
My mother is why I’m so conscientious about not keeping people waiting. I saw what it was like on the other end to be waiting for someone or something. Promptly responding to others is more than just common courtesy, it’s a sign of respect and a tangible way to convey to others that they are worthy of your attention.
Not keeping people waiting is also one of the biggest reasons behind my business success. That’s no exaggeration; here’s an example with real-world results: Shortly after I began working full time at Advanced Lighting, I got a voicemail from Tom,