Paul Streitz Lights up Boston “Art and Light”

PRESS RELEASE

 October 7, 2013

FROM: PIXZEL EFFECTS

CONTACT: PAUL STREITZ  info@pixzeleffects.com  Minneapolis, MN

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PIXZEL EFFECTS TECHNOLOGY DRIVING LUCY LIGHT FOREST

October 7, 2013 Minneapolis, Minnesota based Pixzel Effects; a manufacturer of cutting edge LED displays announced today that it is the company responsible for the fabrication and technology behind the lucy light forest interactive art installation that opened in Boston on October 3.

DSC_0503 IMG_0869 IMG_0797 IMG_0812The lucy light forest is an interactive light and sound experience created to celebrate movement and the women who love it. It was designed to be a celebration of movement and when you walk, run, or bike through it, you feel the exuberant, life-affirming feeling that you get right after a workout, said Laura Etheridge, president of lucy®, the California-based active wear chain. The forest is a bit larger than a football field and consists of more than 10,000 solar powered LED lights. Amber hues of light and complementary tones of sound are activated by movement through the forest along the DCR’s Charles River Esplanade in Boston, Massachusetts. The lucy light forest will illuminate the Charles’ edge through Oct. 13.

“Pixzel Effects began working with mono, a Minnesota based adverting company in 2012 to help them fulfill and implement their creative vision for the lucy light forest project. mono and lucy® wanted to integrate lighting, sound and motion in a very interactive way. Our client had a very specific vision and expectation for this celebration of light and movement, and I believe we were able to help capture that vision and help make it a reality,” states Paul Streitz, CEO and co-founder of Pixzel Effects. “There were many technical and aesthetic challenges we had to overcome, but this is what we do at Pixzel, we thrive on unique and custom projects. We’re super excited about the response so far, with well over 60,000 visitors on the first few opening days.”

After a brief hiatus from 17 years in the lighting industry to focus on writing a book, Blue Collar Buddha, Paul started Pixzel Effects with business partner Richard Willis, also a seasoned and well-respected veteran in the field of entertainment lighting and production. Pixzel Effects is a privately held company with office locations in Minneapolis, Los Angeles and New York City. Paul Streitz has masterminded the design and implementation of creative LED and fiber optic lighting solutions for the entertainment industry, architectural applications and high-profile special projects and events as well as provided the technical know-how and lighting products to illuminate the original Declaration of Independence and all its supporting documents at the National Archives in Washington D.C. He has earned a reputation as an industry visionary for consulting, creating, manufacturing and producing solutions for the Grammy awards, Broadway shows and major concert tours. His television lighting credits include Saturday Night Live, The Late Show with David Letterman, The Tonight Show, Live! With Regis and Kelly, Home Shopping Network and Babylon 5, as well as the movie I, Robot.

For more information visit pixzeleffects.com and lucylightforest.com

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