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Paul Streitz Lights up Boston “Art and Light”

Mar 30th, 2014


PRESS RELEASE  October 7, 2013 FROM: PIXZEL EFFECTS CONTACT: PAUL STREITZ  info@pixzeleffects.com  Minneapolis, MN ############################################ PIXZEL EFFECTS TECHNOLOGY DRIVING LUCY LIGHT FOREST October 7, 2013 Minneapolis, Minnesota based Pixzel Effects; a manufacturer of cutting edge LED displays announced today that it is the company responsible for the fabrication and technology behind the lucy light forest interactive art installation that opened in Boston on October 3. The lucy light forest is an interactive light and sound experience created to celebrate movement and the women who love it. It was designed to be a celebration of movement and when you walk, run, or bike through it, you feel the exuberant, life-affirming feeling that you get right after a workout, said Laura Etheridge, president of lucy®, the California-based active wear chain. The forest is a bit larger than a football field and consists of more than 10,000 solar powered LED lights. Amber hues of light and complementary tones of sound are activated by movement through the forest along the DCR’s Charles River Esplanade in Boston, Massachusetts. The lucy light forest will illuminate the Charles’ edge through Oct. 13. “Pixzel Effects began working with mono, a Minnesota based adverting company in 2012 to help them fulfill and implement their creative vision for the lucy light forest project. mono and lucy® wanted to integrate lighting, sound and motion in a very interactive way. Our client had a very specific vision and expectation for this celebration of light and movement, and I believe

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